Tip #1: Share the Process

One of the best ways to use social media is to include your community in the process of your organization.  Let’s say, for example, you have a local bakery and you just started to sell cupcake versions of your popular carrot cake.  A traditional approach would be to show a picture and say “Now get your favorite carrot cake in cup cake size.  $2.25 each – only $1.50 if you say ‘Tweetcake’.  There’s nothing there to differ it from  regular website or email marketing.  With music and video, we’d call it a TV or radio spot.  But if you want to make it social, start early by sharing the process.  Post a picture of the batter being stirred followed by the muffins coming out of the oven with a cute message “Mmmm….piping hot muffins…don’t eat them yet – they still need frosting.”  A few posts like that and you’ll have people’s mouths watering. You will have pre-sold the muffins because people will have been thinking about them all day, not just at the end.  This is true for almost any product that is made.  The longer the process, the more opportunities you will have to connect with your customers.

Advertisements

3 responses to “Tip #1: Share the Process

  1. Pingback: Tip #2: Sell Them the Experience « Engaging the Audience

  2. Pingback: Tip #3: Make Them Insiders « Engaging the Audience

  3. Pingback: Tip #4: Share in Real Time « Engaging the Audience

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s